Partnership Proposal

Turning Cancellations Into Revenue

Adapty × MomentScience

TL;DR

The Opportunity in 30 Seconds

CancelAds™ monetizes the most overlooked moment in mobile subscriptions — the cancellation screen. Here's how it works:

Free Trial Ending

Show an offer (or a perkswall with multiple offers) at the moment of trial cancellation. Complete an offer → earn a trial extension. Example: "Sign up for Hulu for 30 days and get 2 more months free."

Paid Subscription Cancel

When a paying user initiates cancellation, present relevant offers to stay on board for X more months. Same dynamic — complete an offer, keep the subscription.

Already Cancelled?

"We're sorry to see you go! Check out our other partners." Surface curated third-party offers post-cancellation and generate incremental revenue from churned users.

CancelAds™ in action — a live offer shown at the cancellation moment.

Why MomentScience

We Bring Everything to the Table

The Offers

A live network of premium brand partners — Hulu, Max, Apple, Walmart, SiriusXM, and more — ready to monetize your cancellation moments out of the box.

The Tech

Simple, production-ready APIs and SDKs that integrate seamlessly with your existing systems. iOS, Android, Flutter, React Native — minimal lift, maximum impact.

The Proof

Already live with top partners including AT&T, OfferUp, and TextNow — delivering 50M+ impressions per month across the network.

The Problem

Churn Is Costly. Most Apps Leave Money on the Table.

Acquisition Spend Goes to Waste

Adapty customers invest heavily in UA and paywall optimization — but the cancellation moment is entirely ignored.

Zero Revenue at Exit

When a user cancels a trial or paid subscription, they're gone — with no revenue recovered and no final engagement attempt.

No Native Solution

Adapty has no built-in tool to monetize or retain users at this critical last-touchpoint moment.

5–7%

Monthly Subscriber Churn

The average mobile app loses this share of its subscriber base every single month.

The cancellation screen is the last touchpoint — and it's completely untapped.

The Solution

CancelAds™: Strategically Timed Ads at the Cancellation Moment

1

Free Trial Ending

A user about to cancel their trial sees a compelling offer. Completing it earns them a trial extension — and the publisher earns ad revenue. A win for both sides.

2

Paid Subscription Cancellation

A user initiating cancellation of a paid plan is shown a relevant offer. Completing it extends their subscription — recovering revenue that would otherwise be permanently lost.

3

Post-Cancellation Monetization

After cancellation completes, curated third-party offers are surfaced — generating incremental revenue from churned users who have already left.

Partnership Opportunity

A Natural Integration Into Adapty's Ecosystem

Why the Fit Is Obvious

Adapty already manages the full subscription lifecycle including cancellation events — CancelAds plugs directly into those hooks, requiring minimal lift.

Adapty's no-code philosophy is built to grow publisher revenue without dev work — CancelAds shares that exact ethos.

Adapty's revenue-aligned pricing means their incentives grow with publisher success — precisely what CancelAds is designed to deliver.

Integration Models

Native SDK Integration

Deep, production-ready hooks directly into Adapty's cancellation event flow.

Marketplace Add-On

Listed as a first-class add-on inside Adapty's publisher dashboard.

Co-Selling Program

Joint go-to-market outreach to Adapty's existing publisher base.

Next Steps

Let's Build the Future of Cancellation Monetization Together

1000s

Mobile Apps on Adapty

Managing millions of active subscriptions — none with a native cancellation-moment monetization solution today.

CancelAds is purpose-built for this gap with a live offer network via OfferOS™ and SDKs ready to ship.

Proposed Next Steps

01

Technical Scoping Call

Connect MomentScience and Adapty's product teams to map integration points and define scope.

02

Pilot Program

Launch with 2–3 mutual publishers to validate revenue impact and refine the integration.

03

Co-Branded Launch

Joint announcement and rollout to Adapty's full customer base as an official partnership.

MomentScience · cancelads.com · momentscience.com